The campaign also highlights how TimberTech products are made with a majority of recycled content and engineered to perform in outdoor settings.
“Innovation at TimberTech has always been about reimagining what’s possible outdoors,” said Samara (Sam) Toole, chief marketing officer at James Hardie. “The Future of Decking brings our leadership to life—showing how TimberTech combines the warmth and beauty people love about wood with advanced materials that deliver long-lasting performance and sustainability. It’s a powerful expression of how we elevate outdoor living through design, durability, and smarter material choices.”
The campaign also spotlights TimberTech’s best-in-class fire resistance and Cool Touch Technology across key collections, underscoring the brand’s commitment to creating outdoor living solutions designed for real-world conditions.
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