Photo By Watson Furniture Group
Watson Furniture of Poulsbo, Washington, has announced that all of its product lines, which include tables, systems, seating, case goods, and accessories have achieved LEVEL 3 certification, one of the highest conformance tiers within LEVEL, BIFMA’s sustainability certification program for furniture. This recognition reflects not just an achievement, but a legacy: for decades, Watson has made deliberate, values-driven decisions to do the right thing—for people, the planet, and the spactmes it shapes.
“For over 30 years, we’ve been on this journey to lessen the impact of our manufacturing practices,” said Watson CEO Clif McKenzie. “And while I’m pleased this certification will give our customers the confidence of knowing we are who we say we are … the journey is just beginning. Miles and miles of opportunity remain.”
The certification from BIFMA, a trade association for business and institutional furniture manufacturers. LEVEL, BIFMA’s sustainability certification program for furniture, is a comprehensive, voluntary standard approved by ANSI. It evaluates a product, the facility where it’s manufactured, and the company behind it across a broad set of criteria, including material health, energy and water use, ecosystem impacts, and social responsibility. The program includes multiple certification tiers, with LEVEL3 long serving as the highest benchmark for sustainable practices in commercial furniture—until earlier this year, when BIFMA introduced a fourth tier that builds on that exacting standard.
Watson’s certification covers all product lines manufactured at its Poulsbo, Washington headquarters. It’s a holistic validation of the company’s long-held practices—from choosing regional, responsibly sourced materials and minimizing manufacturing waste to engineering products for durability and longevity. It also reflects the company’s ongoing commitment to providing safe, high-quality products for customers and healthy working conditions for employees. For customers, this means Watson products meet the highest environmental and social criteria and contribute to certifications like LEED and WELL.
Watson didn’t pursue LEVEL3 to keep up with the market—it did so to stand behind what it has always practiced. Initiatives like standardizing NAUF (No Added Urea Formaldehyde) board at no extra cost and continuously improving processes to prioritize factory safety and environmental responsibility have long defined Watson’s culture. Now, with third-party verification through LEVEL3, customers and partners can see that commitment clearly reflected.
The company said this certification doesn’t mark the beginning of a new path—it’s a meaningful milestone on a journey Watson has been committed to for decades. Doing what’s right has always guided its decisions, even when it wasn’t required or recognized. Achieving LEVEL3 simply provides formal validation of the practices and priorities that have shaped Watson’s work all along.
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