“This launch is an exciting opportunity for us to better serve the industrial coatings segment with new, innovative solutions,” said Dennis Karnstein, president and general manager – commercial, The Pittsburgh Paints Company. “The Tru-Industrial brand positions us as the single-source coatings supplier for our customers, providing them with world-class technology, dedicated industrial products and local, quality services built on the heritage of a business with over 150 years of expertise. Our expert Tru-Industrial brand specialists are dedicated to helping our customers and partners accelerate their business.”
The brand’s portfolio, which includes a full lineup of primers, topcoats and more, is comprised of three primary sub-brands and offers solutions for a wide range of applications:
- Tru-solv max coatings: Solvent-based coatings formulated with advanced resin technologies range from quick-dry enamels to innovative two-component epoxies and urethanes.
- H-tru-max coatings: Water-based coatings provide low volatile organic compound (VOC) solutions in harsh environments.
- Tru-shed max coatings: Coatings made specifically for shed builders, backed by a Shed program that helps manufacturers create beautiful, durable finishes, while supporting them with local stores, stock and service.
In addition to its leading sub-brands, the Tru-Industrial portfolio includes machine-applied and wood coatings, powder coatings, pretreatment products, solvents and sundries and touchup solutions.
“Not all of our products will be brand new to the industry — some are the heritage of great formulas that are just taking on a new name,” said Karnstein. “As we continue to strengthen our brand presence in the industrial sector, we’ll start to roll out our new labels. Our customers and dealer partners can expect to start seeing the new branding on our products and materials throughout the first half of 2026.”
