Designed to integrate directly on a manufacturer’s website, FinishMatch acts as a digital assistant, replacing the manual process of scrolling through digital swatches. Instead of searching through an online catalog, a dealer, designer, or homeowners simply uploads an inspiration photo and the software instantly surfaces the closest matches from that manufacturer’s own catalog.
“The development of our new V2 comes as stained finishes continue to grow in popularity.” said Corbin Clay, founder of FinishMatch. “As more junior designers enter the industry, manufacturers face a growing burden to educate their dealers on the technical nuances of wood species, grain characteristics, and finish techniques. FinishMatch handles that technical layer, immediately identifying those details so the user doesn’t have to.”
By integrating FinishMatch onto their websites, manufacturers make their online catalogs easier to spec and sell, reducing the need for technical expertise to find the right wood and finish.
