“The Gold Standard since 1921 is not something we take lightly,” said Jimmy Uttley, director of product management, Powermatic. “We’ve earned that reputation through the quality and durability of our machines. Now, we’re expanding that same level of excellence to the information, service and support we provide the woodworking community. We want to ensure our customers have everything they need before they choose, purchase and put a Powermatic machine to work.”
As part of The Powermatic Difference, the company is introducing:
· Direct online purchasing through a newly redesigned website, Powermatic.com, while continuing strong partnerships with trusted distributor partners
· Updated pricing programs, including an authorized reseller and minimum advertised price (MAP) policy to create consistency in the marketplace
· The Strategic Woodworking Pricing Program (SWIP), designed to strengthen distributor partnerships and expand in-store machine availability
· A streamlined five-year warranty on all machines, with optional extended coverage up to ten years
· Preventive maintenance service plans and expanded U.S.-based customer support resources
· Increased investment in marketing, education and digital tools to better serve the woodworking community
The newly redesigned website, launching March 2, will allow customers to purchase machines, parts and consumables directly for the first time, while continuing to support Powermatic’s trusted distributor network. Focusing on an education and support theme, the new site also offers extensive educational content with training videos, mentor profiles, and a customer-service chatbot for order tracking, case creation, returns and entry-level troubleshooting, with live-agent escalation during business hours.
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