The push comes as construction remains responsible for a substantial share of CO₂ emissions, making material choice increasingly critical. Wood is viewed as a renewable, lower-emission alternative to traditional materials such as concrete and steel, and its use has already grown steadily in recent years.
However, the industry faces structural barriers. Regulatory requirements, particularly around fire safety and documentation, continue to slow adoption, while a lack of standardised solutions adds cost and complexity.
Despite these challenges, the sector sees strong long-term potential. Increased collaboration across the value chain and evolving climate regulations are expected to accelerate uptake.
For furniture and interiors, the shift signals growing demand for wood-based materials, reinforcing timber’s role not only in construction but across the wider design and manufacturing ecosystem.
